Professor Dr. Daniel Langer stands at the pinnacle of global luxury strategy, renowned as a transformative authority in client experience and extreme value creation. As founder and CEO of Équité, the international brand strategy powerhouse, and Executive Professor of Luxury Strategy at Pepperdine University in Malibu as well as professor at NYU New York, Dr. Langer is the strategic force behind the world’s most iconic premium, luxury, and prestige brands — elevating client relationships and redefining industry standards.
Recognized as “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid, “Top Luxury Keynote Speaker 2025” by the World Luxury Chamber of Commerce and named as the “authority in luxury” by The Economist, Dr. Langer’s two decades of hands-on brand leadership and pioneering research have shaped the future of luxury worldwide. His insights, regularly featured in The Wall Street Journal, The Economist, Financial Times, Forbes, and The New York Times, set the agenda for the next era of luxury, while his weekly luxury columns in Jing Daily and Luxury Daily influence leaders across continents.
Through bestselling books, his influential “Future of Luxury” podcast, and dynamic keynotes at major industry events, Dr. Langer inspires teams to set new benchmarks for excellence. His expertise is trusted by industry leaders across automotive, hospitality, fashion, fine jewelry, fine spirits, aviation and beyond, making him the definitive voice in building brands that define — and dominate — their categories. His “Art of Sales in Times of Uncertainty” and “Future of Luxury” masterclasses and advisory sessions blend global perspective with actionable insight, empowering you to lead, sell, and deliver client experiences that redefine what’s possible.
Inspiring Excellence
Keynotes and Luxury Masterclasses
Elevate your team and your business with a keynote, masterclass or team training session that empowers you to master premium and luxury strategy, inspire your clients with extraordinary experiences, and set new benchmarks for excellence, unlocking the power of Daniel Langer’s “4E of Luxury” framework. You will gain actionable insights, fresh perspectives, and the inspiration to lead with confidence in a rapidly changing environment where expectations of the next generation of clients are increasing disproportionately. Stay ahead, innovate boldly, and achieve lasting impact.
A client described Dr. Langer’s recent keynote as “nothing short of extraordinary — insightful, thought-provoking, and incredibly well received.” They noted, “The depth of your expertise and the clarity with which you distill complex luxury concepts is truly unparalleled. Your ability to translate global luxury trends into tangible, actionable insights is a rare gift, and it was a privilege to have you share your perspective with our audience.” The energy and dialogue sparked by his presence leave an indelible mark, consistently elevating every event and setting new standards for industry engagement.
Daniel Langer inspires audiences from small exclusive groups to large events with several thousand participants. Every presentation is tailor-made to the needs of each client. Keynote, masterclass and training client list includes Porsche, Mercedes-Benz, Ferrari, Maserati, Mandarin Oriental, Raffles, Marriott, Gaggenau, LVMH, Gucci, Ferragamo, DBS Private Bank, Netjets, Suntory Global Spirits, and many more. Sessions are delivered worldwide.
Popular keynote topics include:
The Art of Selling in Times of Uncertainty
The Future of Luxury
Winning the Next Generation of Luxury Clients
From Transaction to Transformation: Building Iconic Luxury Brands
4E of Luxury as a new Paradigm to Unlock the Potential of your Brand
From Algorithms to Emotions: Personalization and Storytelling in the AI-Driven Luxury Era
From Conventional to Exceptional: Delivering Extraordinary Client Experiences
Unlocking the Emotional Key of Your Clients
Inspiring Those Who Can Afford Everything: Insights Into High-Net-Worth Individuals
The Psychology of Luxury: How to Create Extreme Value
For keynotes and corporate events: Visit Daniel Langer’s Speakers Bureau Site at Chartwell Speakers
For sales trainings, luxury masterclasses and workshops: Contact Daniel Langer’s team at Équité
Create Extreme Value
You want your brand to stand apart in a hyper-competitive and crowded luxury landscape in a reality where the next generation of clients has significantly higher expectations — and that starts with a strategy and a brand execution built on real insight, not guesswork. Through Dr. Langer’s team at Équité, you gain access to decades of academic luxury research, global brand building expertise, proprietary data on Millennials, Gen Z, Gen Alpha and high-net-worth individuals, and a rigorously analytical approach that translates complex market dynamics into clear, actionable strategy and the creation of extraordinary client experiences.
We work with you on auditing your brand for gaps and opportunities, strengthening your brand story, optimizing your strategy and creative brand activation, and taking your client experience and execution to the next level.
Luxury Insights
Daniel Langer shares on Bloomberg TV why brands need to be maximally client-centric and adapt to changing market conditions. He explains why brands need to work on their value proposition first in order to have exceptional pricing power. And he takes a deep dive into the luxury market in China, which despite current headwinds remains one of the most critical markets for luxury brands and where local competition is becoming a challenge for global brands.
Daniel Langer shares his expertise in luxury in an exclusive panel organized by DBS Private Bank in Singapore. He talks about luxury as investment, how the Birkin bag generated significant year-on-year value increases historically and the shifts of expectations of luxury clients.
Listen to the Future of Luxury Podcast with Dr. Daniel Langer
Join the Équité Intelligence community for digital luxury masterclasses at your convenience
Let’s work together.
Interested in working with Dr. Daniel Langer on your brand or for you event? Interested in booking a keynote, a luxury masterclass or a training on emotional sales or client experiences?
Fill out some info and his team will be in touch shortly! We can't wait to hear from you!